World’s Tea Industry: February 2022

When “supply chain” is part of our everyday language rather than remaining confined to, say, auto part suppliers, we know that we’re in unprecedented times.

There’s a spotty availability of random items—a baffling lack of certain paint finishes, a maple syrup producer can’t get the customized jugs ordered months earlier.

Raw materials are sometimes pricier than labor costs—sadly, it’s currently more cost effective to pay someone to plane and sand cheap lumber than to buy better lumber in the first place.

Of course the tea industry continues to be impacted as well, in some instances exacerbating already precarious conditions. The shortages of labor and transportation issues coupled with weather, political, and other events have made the pandemic years challenging, despite an overall increased interest in tea. But, happily, there’s a bit of good news here and there.

nepali teas

India

India’s overall production for 2021—although higher than 2020—remained under that of 2019, with the decline in output in Assam and West Bengal (Darjeeling) negatively offsetting gains in tea gardens in the rest of the country. This isn’t necessarily an entirely bad thing because this means that any “excess supply” has been exhausted, which should keep prices solid for the coming production season (Roy 2022).

However, the situation is far more complicated, and there are struggles within the tea industry nationwide.

For instance, the Munnar area in southern India’s tea-growing region of Kerala recently suffered crop damage when sub-zero temperatures occurred too late in the season, which will delay production because the cold damaged the tender new shoots of the plants. New shoots will develop, but it’ll take at least a month and half. Munnar accounts for about half of Kerala’s tea, and although Kerala produces a small percentage of India’s total, the industry is critical to the region.

Even before the pandemic, Munnar was experiencing myriad problems, including antiquated machinery, inferior product, production costs, poor working and living conditions for tea workers, and so on, a theme common throughout India’s tea industry (Kumar 2018).

There were also shifts in how much tea India exported, and to whom. Less tea was exported to Iran due to sanctions by the US, less tea was exported to China and the UK, and more tea was exported to the US and UAE (Economic Times 2021).

Nepal

In neighboring Nepal, the current fiscal year (July–July) has so far seen tea exports fall by a third—despite the fact that the country’s orthodox tea now has its own trademark (as of 9/22/20), which should have helped the industry.

Transportation problems loomed large, with prices up some 40% due to the pandemic. Because nearly all of Nepal’s orthodox tea is exported, this is a huge issue.

Further, because, typically, 80% of Nepal’s CTC and orthodox tea is destined for India, the problem is magnified because India has been actively discouraging Nepali tea from coming into the country (it’s been blended with Darjeeling tea and sometimes passed off as Darjeeling, and other times it hasn’t met India’s standards).

For a short time mid-2021, Nepal benefitted by supplying tea when production sharply fell in India and Sri Lanka (Prasain 2022), but now, according to the secretary general of the Nepal Tea Planters Association, Shiva Kumar Gupta, “it appears the Indian side is making policies to encourage domestic production and discourage imports” (Prasain 2022). Consequently, there’s little incentive for Nepali growers.

Kenya

The price of tea in Kenya has been lower than the cost to produce it—which of course means that tea farmers were losing money. To sustain the industry, the Ministry of Agriculture instituted a minimum selling price, so it’s predicted that the coming months will be better for farmers (Nyawira 2022).

rooibos

South Africa

The rooibos industry in South Africa has been in the news for several reasons. This herbal “tea” has a deep history, and now is enjoying global enthusiasm. A five-year drought was damaging, but the industry rebounded with the drink being marketed as a “premium tea.”

More importantly, those who originally developed this beverage—the Khoi and San people of South Africa—are finally being acknowledged for their absolutely critical role in bringing rooibos to the world.

Rooibos, at least so far, can be successfully grown only in South Africa, where the Cederberg mountains supply exactly the growing conditions that this bush requires. In May 2021, the European Union:

granted “protected designation of origin” status to rooibos. . . . prohibiting the use of the name for any beverage except those from the Cederberg region. (York 2022)

Indigenous people in this area figured out long ago how to make a beverage from this bush. Despite sharing their knowledge and expertise with others, they were not included in the profits as the popularity of rooibos rose. Producers will now pay into a “trust fund that will help with education and land for the Khoi and San” (York 2022).

This is all good news for rooibos fans, especially as a recent study suggests that rooibos is not only an antioxidant and protects the neurons in our brains, but may even help reduce anxiety (albeit in zebrafish larvae) (López et al. 2021).

Turkey

The world’s most prolific tea drinkers by capita, the Turks broke their own record in 2021!

Before 2021, Turks drank 7.7 (3.5 kg) pounds of tea per person, increasing that to 8.8 pounds (4 kg) per person this past year. That’s some 1200 to 1600 cups of tea per person, or over 4 cups per day.

They also drank all the tea that was produced in, and sold within, Turkey in 2021—275,000 tons (Rize 2021)!

lung ching

China

Black tea continues to be attractive to young people in China, despite the fact that the country is the world’s top green tea producer. And even though the country also produces many black teas itself, it has started to import Darjeeling tea. Exporters in Darjeeling are hoping that “China may soon become a preferred destination for Darjeeling tea” (Ghosal 2021).

US tariffs on tea from China are still in place, despite calls from American tea organizations to end them, especially as tea has grown more popular in the States.

Transportation Industry

The latest market update in the ocean freight industry includes plenty of ominous words—”ongoing congestions,” “major delays,” “far beyond normal demand,” “space challenges,” “instable schedules and port omissions,” “heavily overbooked.” During the past year, reliability remained stubbornly below 40% (DHL 2022).

Rates on some shipping routes are currently stable but high, whereas rates are expected to increase on other routes. Of course these costs are likely to be passed on to consumers at some point.

Air freight continues to expand as more cargo is shunted to air from ocean carriers, especially as there’s been somewhat more capacity than previously. The cost, however, is 126% higher than in 2019! And those rates are expected to continue. Travel restrictions, quarantines, canceled flights, worker shortages, and so on continue to plague the industry (DHL 2022). Again, costs will eventually impact consumers more and more.

The ongoing disruptions and high costs are troubling for small businesses in particular. They cannot predict when their tea might actually reach their doorstep, and if they are low on inventory for too long, their customers may find the tea they want elsewhere.

How long can a small- or micro-business weather this unpredictability? Also, what do they do about their higher cost of being in business? Many are loath to pass these costs on to their customers, especially if they specialize in a high-quality, and thus already more expensive, product.

Thoughts

The past couple of years have brought more people into an appreciation of tea, but let’s support the small players to ensure the industry remains robust into the future. Our buying choices may make a real difference for that grower who owns a small garden, for the gardens that are striving for sustainable practices, for those who are trying to provide fair terms for their workers, for those who continue to work for diversity and quality of product.

With tea being the second-most consumed beverage in the world, we need to do what we can so that our kids’ kids can also have their own experience with the teas that we love today.

royal doulton teacup


Teas shown (Nepali teas, rooibos, Lung Ching) are available at TeaHaus.

Sources:
DHL, “Airfreight state of the industry,” January 2022.
DHL, “Ocean freight market update, February 2022,” 1/28/22.
Economic Times, “Tea exports down by 14% . . .,” Indian Times, 10/18/21.
–Ghosal, S., “Darjeeling tea exporters initiate talks with Chinese importers,” Economic Times, Indian Times, 10/4/21.
–Kumar, S. S., “A study on the impact of current crisis in tea industry on the plantation workers in Kerala,” Project Report submitted to Kerala Institute of Labour and Employment, Thiruvananthapuram, November 2018.
–López, V., et al., “Neuroprotective and anxiolytic potential of green rooibos . . .,” Food and Function 13:90–101. 2022.
–Nyawira, S., “Kenya’s tea performance continues to decline despite reforms,” Capital Business, 1/8/22.
–Prasain, K.,  “Tea exports plunge by a third in the first half of the fiscal year,” Kathmandu Post, 2/7/22.
–Rize, “Turkey breaks own record in tea consumption amid pandemic,” Hürriyet Daily News, 12/1/21.
–Roy, S., “India’s tea production in 2021 down by 4% per cent over pre-pandemic 2019,” The Hindu Business Line, 1/29/22.
–York, G., “As South Africa’s rooibos tea trade heats up, debate brews over how to give Indigenous experts a fair share,” The Globe and Mail, 1/8/22.

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