Why Are Matcha and Gyokuro So Expensive?

Although "matcha" is appearing on grocery shelves everywhere, why is the real thing so extremely expensive? Because most of what you see isn't actually matcha, and no, those cookies weren't made with matcha! Let's see why, as we continue our virtual tour of Japan's tea industry in Shiga Prefecture, along with Lisa, owner of TeaHaus … Continue reading Why Are Matcha and Gyokuro So Expensive?